Journey to Ixtlan

There is a Jared (aka The Galleria of Jewelry) commercial featuring Pandora charm bracelets. It is a really slick commercial speaking to several generations of women. The wife of the up and coming executive tells her husband that the boss, an older woman, had been to Paris, the beach and her son played baseball. “How do you know?” asks the husband. Well... it turns out that both women are wearing Pandora manufactured charm bracelets.

The older boss woman doesn't say a thing. She is seen chatting with the younger woman, commiserating about the excellent jewelry choices they made. To me the commercial speaks to the class of the older woman, the admiration of the younger woman, and the overall hipness of the charm bracelets. Well done Jared! Three birds with one stone!